Believe it or not, Notify came close to never existing. Or rather, it could have existed, just not as the tech solution known today as Notify, but as… Guess (which really doesn’t work quite so well).
It was quite serendipitous that the name of CEO Franck Lhuerre’s favorite jeans was so well-suited to the solution he would come to develop. And it was just as fortuitous that Franck – then head of a young startup in need of a CTO – had to call on the IT services of David Gonçalves, a former international development consultant who, by setting up his own IT shop, was returning to his first love: emerging technologies.
From one troubleshooting session to the next, problems were solved, instilling mutual trust and quickly making the pair inseparable. And so it was the beginning of a beautiful partnership… from which emerged the first intuitions of an idea on how to solve a problem that pestered them both, a persistent irritant made prevalent due to the rise of digital and mobile uses and ensuing proliferation of information:
how do you get through to someone and get them to answer you.
Think of the most clichéd rom com: All it takes is one poorly timed decision, for a whole series of events to go erratically, dramatically wrong. And instead of catching up with the girl at the airport, the boy watches her fly off to the other end of the world. Similarly, bad timing in marketing is responsible for the permanent cat and mouse chase that has come to define many brands’ relationships with their customers and prospects.
Flashforward 5 years – a stint at Harvard, an MIT training course, Columbia’s Applied Machine Learning program and the Data Summer School at the Polytechnic later, oh and of course, an epiphany as to what to call this idea (which in the meantime has matured into a full-fledged technological solution that is now the starting point of a startup)… and notify, as we know it, is born.