By reinforcing existing sanctions and adding new ones, the European authorities are sendinf “a strong signal to show everyone that data protection is now an important issue -one that must be made a priority by all companier”, stresses Isabelle Falque-Pierrotin, President of the CNIL.
Reasonable and repponsible data management is therefore, more than ever, a primary concern. As is accountability.
Notify’s response :
As a marketing technology platform, Notify’s offer is based in smart data management. By cross-referencing the MD5 and SHA 256 hashed data of our clients’ databases with those of our media partners, Notify enables messages to be delivered to the customer when he or she is connected, ans therefore available. This timely solicitation drives open rates up to 78% and significantly increases conversion rates.
To guarantee our compliance as well as the compliance of our clients, Notify has outlined an 8-points action plan.
- Double consent of the customer : the prospect or customer must explicitly give his/her consent to be solicited twice, first by opting-in to the messages sent by the brand (a voluntary act), then again with the media platform.
- Data is retained for maximum of 90 days.
- Privacy by design is respected : Only the information necessary to deliver the real-time notification service is collected.
- Personal data is hashed out in MD5 and SHA256 format.
- An external Chief of Privacy Officer overses everything and acts as liason with our clients and partners to guarantee the correct processing of personal data.
- We’re ISO 270001 certified.
- We conduct regular audits of our media partners’ T&Cs to ensure compliance with legal standarts.
- Rights to be forgotten : the customer can at any time ask to no longer benefit from the real-time service. Thanks to this comprehenvice plan, Notify guarantees reponsible processing of all collected data.
Confidentiality, a competitive advantage ?
Admittedly, the implementation of the GDPR’s new provisions is a trying one, and many see it as a threat to the competitiveness of European companies compared to the American or Chinese counterparts.
However, the perspective can and should be reversed. In a world where citizens are increasingly concerned about the protection of their privacy, we can imagine that, tomorrow, only those players who have succeeded in establishing a trusting, transparent and respectful dialogue will be able to build customer loyalty.