THIS IS A CORE CONCEPT AT NOTIFY, AND ONE THAT WE’RE KEEN TO SHARE. CUSTOMER CAPITAL IS A STRATEGIC ASSET THAT NEEDS TO BE SECURED, ENHANCED AND DEVELOPED.
A 5% retention rate amongst its best Customers led to an increase in financial results of between 25% and 55% (Bain & Cie).
Customer-centric loyalty is the first line of defence against competition, combining commitment, recommendations and community involvement to improve the range of products and services on offer.
Maintaining performance means increasing marketing pressure (+15% over the next 3 years), risking frustration and disengagement.
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Inflation of acquisition costs. (+100% CAC since 2020) with limited compensation for attrition and a short-termist approach.
Customer capital is one of the most important factors in any company’s success. The cornerstone of commercial activity and the very reason for the company’s existence. So it’s vital to treat it as a precious resource that needs to be retained, developed and nurtured. For generating sales and for potential future development.
Customer Capital is built on a relationship of trust, a tailored product offer and quality services, but above all, on listening carefully to the needs of consumers and users, as well as excellent dialogue between brands and their communities.
Securing long-term loyalty and developing customer capital is therefore an absolute priority that requires continuous attention and ongoing innovation. The companies that succeed in doing this are those that achieve lasting success and prosper over the long term.
This is the philosophy that has always driven Notify’s approach to CRM and the creation of products. It is this customer experience philosophy and the desire to enable brands to connect as closely as possible with each customer that shapes each of our innovative products and solutions.
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Our advertisers talk to their customers: they know who they are talking to and what they are talking about, and we provide the answer to the question “when”? »
Perfect timing is an essential part of any CRM action plan, demonstrating that we understand our customers and prioritise the user experience. It’s the guarantee of a reciprocal relationship perceived as engaging, beneficial and successful.
Our mission is to enable our advertisers to activate each of their customers in real-time, whenever they are available and whatever the channel.
When they are inactive, when they feel like just another email address in a database, when they are annoyed by out-of-sync messages, when they choose not to be connected to their favourite brand.
For us, our customers’ customers are an asset that should be valued, prioritised and nurtured.
Because attracting new customers is a long and costly process, and because an acquired customer’s behaviour generates more revenue, more recommendations and more success. For us, listening to customers and building their loyalty remains the best way to ensure profitability.
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