Manage marketing pressure on an individual basis, by controlling the number of activations per customer according to their appetite, the timing of interactions, the times when they are really available, the nature of the messages and the level of personalised relationship with the brand.
In this way, we can preserve the quality of the experience and the brand image, activate less but in a surgical manner to avoid over-solicitation and keep in touch with consumers’ mental health insights. Serve up the excellence of an enriched CRM and enhance the work of brand employees.
Activate at the perfect time and for the individual in real time = visibility and performance. to make each activation profitable and give meaning to each campaign.
Orchestrate omnichannel to target each customer with a personalised, enriched experience, and avoid multiplying messages as part of a campaign.
Eco-arbitration: while retaining consumer criteria, act according to environmental criteria and the most accurate carbon calculation on the market to reduce your CRM footprint.
Optimise performance while conserving resources, orchestrate omnichannel in real time according to the best CRM carbon footprint with the most accurate Veritas ISO 14067 (Greenmetrics) certified calculation on the market.
The carbon impact of CRM emails, for the 39,424,276 messages sent in 2022, is equivalent to:
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