USE CASE #BUT

Since October 2019

Marie Amsellem

E-commerce Sales Animation Director

ACTIVATED CHANNELS

CHALLENGES

RE-ENGAGE
SLEEPERS

Inactive customers: 6 < open < 36 m
Marketing pressure: 2 Newsletters per week
Sending time slot: smoothed over 2 to 3 days

REACTIVATION
RATE

0 %

sleepers reactived
in 12 months

BOOSTING ACTIVE
CUSTOMERS ENGAGEMENT

Active customers: open in the last 6 months
Marketing pressure: 2 to 3 Newsletters per week
Sending time slot: smoothed over 2 to 3 days

OPEN
RATE

+ 0 %

vs control population

CLICK
RATE

+ 0 %

vs control population

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