USE CASE #GALERIES LAFAYETTE

Since March 2022

Juliette Mignot

Head of CRM

ACTIVATED CHANNELS

CHALLENGES

RE-ENGAGE
SLEEPERS

Sleepers: Inactives email 12 months
Marketing pressure: 1 Newsletter per week
Sending time slot: smoothed over a week

REACTIVATED
SLEEPERS

0 %

vs unsolicited contacts in 6 months

BOOSTING ACTIVE
CUSTOMERS ENGAGEMENT

Active customers: Open < 12 months
actives purchase < 24 months
Marketing pressure: 1 – 2 Newsletters per week
Sending time slot: smoothed over a week

CLICK
RATE

+ 0 %

vs control population

CONVERSION
RATE

+ 0 %

vs control population

RETROUVEZ-NOUS

3 Rue d’Uzès 75002 Paris

timing@notify-group.com

INFORMATIONS

RGPD

Mentions Légales

NEWSLETTER

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