USE CASE #INTERFLORA

Since March 2023

Marta Lucas

Group Head Of Relationship Marketing

ACTIVATED CHANNELS

CHALLENGES

ACTIVE CUSTOMERS ENGAGEMENT

  • Active customers: 1M400
  • Marketing pressure: 2 Newsletters per week
  • Sending time slots: smoothed over 2 to 3 days


Awakening sleepers: 26% in 3 months

CONVERSION
RATE

+ 0 %

vs control population

CLICK
RATE

+ 0 %

vs control population